4º puesto en el ranking de Future Brand en 2009 Voted best in a survey asking tourism organisations from around the world 2009 (Anholt, 2009, Handbook on Destination Branding, OMT) "Most successful exemplar of nation branding" (Anholt, 2009, Handbook on Destination Branding, OMT) Resultados de la campaña: Visitors arrivals up to 50% to 2.4 million Ecpenditure nearly doubled Traffic to the website increased ten- fold to 10 million user a year (de 1 millón cuando …
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