Mobile and travel - The whole world in their handsThe growth in web technology has widened consumers’ access to data – but how ready is the travel industry to embrace mobile and how can it be used to capture the attention of an information-rich audience? David Bicknell reports Mobile commerce is forecast to grow from $15 billion in 2004 to $90 billion by 2009, with 76% of European consumers in 2008 having a mobile …
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