Blog del grupo Mobile Travel

  Mobile and travel - The whole world in their handsThe growth in web technology has widened consumers’ access to data – but how ready is the travel industry to embrace mobile and how can it be used to capture the attention of an information-rich audience? David Bicknell reports Mobile commerce is forecast to grow from $15 billion in 2004 to $90 billion by 2009, with 76% of European consumers in 2008 having a mobile …

 Hoteles - NacionalEl teléfono móvil como fórmula para atraer clientesHOSTELTUR • 17-07-2008La gestión hotelera eficiente requiere la rápida adaptación de los empresarios a las nuevas tecnologías. El teléfono móvil ya forma parte de la vida diaria de todos los ciudadanos y se ha convertido en un potente medio de comunicación. Por eso algunas cadenas y centrales de reserva han comenzado a incorporarlo como una de sus estrategias de comercialización y distribución.Muestra de ello es la …

 Courtesy of Tom Ellum, Conference Director _______________________________________Published: 16 Jul 2008Mobile Technology in Travel@WTM 2008 Conference Over the last week, a spate of new developments related to mobile web services, be it for flight schedules and fares or destination and airport information or local activities and weather forecasts have been announced. Several of these developments have coincided with the launch of the new iPhone 3G. These include travel community TripAdvisor introducing a new version of its …

 WhitePaper_Upwardly_Mobile_-_the_next_step_for_travel_managent.pdfUpwardly mobile: The next step for travel managementEmerging mobile applications offer the promise of flexibility, connectivity and productivity for business travellers.As mobile technology evolves travel programmes will take advantage of new functionalities for improved communication and enhanced trip experience. Travellers will increasingly rely on their mobile devices while on the move and the need for internal cooperation between IT, HR and travel departments will become more obvious. The findings of this research identify how mobile …

"La oferta turística nos llama al móvil" (revista Savia)VER LINK: http://www.es.amadeus.com/es/documents/aco/spain/es/revista_savia/savia060_041_042.pdfJULIO-AGOSTO2008 _ SAVIA _ 41Ventajas del marketing móvil:Las principales son:* ahorro,* segmentación,* personalización,* inmediatez,* alcance,* interactividad,* rapidez,* permanencia,* potencial efecto viral y aporte de ingresos adicionales.