Comunidad HostelTur - 120 ideas para desarrollar en el área de Marketing

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120 ideas para desarrollar en el área de Marketing

Publicado por fgonzalez el 4 de Noviembre de 2009

Hoy navegando por la web me he encontrado con una perla en la Web de Hotel Marketing Strategies, y me ha parecido tan buena que he querido compartirla...

Os dejo el enlace original del post (en ingles) aquí , porque solo copio las recomendaciones que hace en cuanto a la Web y Medios Sociales.

Website

Buy some great domain names (market is less competitive right now)
Remove your intro “splash” page
Have a clean & simple web design
Use Website.Grader.com to ensure technical quality
Build easy navigation
Ensure instant brand identification
Make contact forms short & simple
Use Google Optimizer for best results
Add live chat support
Add a virtual host
Use video instead of text (where possible)
Post directions to your hotel in pictures
Syndicate content as RSS
Offer in-depth destination information
Show pictures of attractions near your hotel with Panoramio
Use Google maps to provide step-by-step directions to your hotel
Let visitors write and send eCards (email postcards)
Publish visitor comments
Publish videos of satisfied guests
Include positive social media rankings (ex: #1 in San Francisco on TripAdvisor)
Add social bookmarking services Digg and del.icio.us to important pages
Use Mofuse.com to make your site mobile-friendly
Use Diigo to track & share changes to competitors’ websites
Create a public Google Calendar to show upcoming events

Social Media

Listen to what people are already saying about you
Monitor your brand name with Google Alerts
Use Google Trends to find what’s hot
Start a destination blog
Start a hotel blog
Have your staff start blogs
Understand the 7 types of blog posts
Use Feedburner for RSS syndication
Offer an email alternative to RSS
Make blog posts richer with Zemanta
Encourage distribution with ShareThis
Build your blog community with MyBlogLog
Realize that effective PR takes place in social media
Pitch travel bloggers
Focus your social media outreach on best groups
Start tweeting
Create a Facebook page
Get listed in WikiTravel (amazing how many smaller hotels are absent)
Get listed in TripAdvisor
Get listed in Yelp
Get listed in VirtualTourist
Encourage guests to register with Yelp & Tripadvisor at check in
Ask for TripAdvisor hotel reviews when your guests check out
Ask for Yelp reviews at the end of all in-house satisfaction surveys
When a guest compliments your hotel, ask them to give you a social media review
Print a social media review request on the back of your business cards
Start a Flickr photostream
Start a Flickr group
Start a YouTube channel
Shoot a video of your hotel, and post it to Google Video

Que os parecen?

Tags: ideas, hoteles, marketing, listado

Licencia: Reconocimiento

Tema: Marketing Turístico
Votos: 11

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